Environmental Finance Network

What stories move you to action? What images trigger your emotions? Why do you support one issue but oppose another? Whether you realize it or not, effective messaging is often in play whether you are choosing a bag of chips or pledging your hard earned dollars to a cause. In this webinar we will show you some basic messaging concepts including the use of powerful images that evoke the critical values of your audience. You will also be introduced to successful water conservation and improvement campaigns that use both humor and message to convince their communities to pay for better systems. In the end, this webinar will provide a simple three-step structure to help you re-imagine your story and get the job done.

Have you ever wondered why, when all the facts support your project you still can’t get the approval or the votes to move it to implementation? When you have all the facts in your back pocket and have presented all the data to your audience, why does it seem that – more often than not – the line item goes to someone else? In this webinar you will be introduced to how your audience perceives your data and how to present your information in a more compelling format. From pie charts to columns and busted pipes to sinkholes, find out how to tell your story so that the next project that gets approved has your name on it.