What stories move you to action? What images trigger your emotions? Why do you support one issue but oppose another? Whether you realize it or not, effective messaging is often in play whether you are choosing a bag of chips or pledging your hard earned dollars to a cause. In this webinar we will show you some basic messaging concepts including the use of powerful images that evoke the critical values of your audience. You will also be introduced to successful water conservation and improvement campaigns that use both humor and message to convince their communities to pay for better systems. In the end, this webinar will provide a simple three-step structure to help you re-imagine your story and get the job done.