Webinar | Navigating Wastewater Messaging: Developing a Persona to Reach Your Audience
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Description: You Talkin to Me? Or is it going right over my head? Identifying and understanding your audience is critical to effective communications. Join us for this two-part series on communicating wastewater. From developing the right images to tell your story, to identifying and reaching your audience, how you communicate is the foundation of your success. Part one will focus on developing a persona to connect with your audience, while part two will dive into creating a communications campaign to effectively influence them. Don’t miss out on this free opportunity to enhance your communication skills and create impactful wastewater campaigns!
Register for Part 2 here: Creating a Communications Campaign to Influence Your Audience
Presenters: Sarah Diefendorf, Director and Kathleen Kirkpatrick, Senior Associate, The Capacity Collaborative
Certificate: This webinar has NOT been submitted for approval of continuing education credit. We can provide a certificate of attendance to eligible attendees, but cannot guarantee it will meet your PDH or CEU requirements.
Who Should Attend:
- Managers, owners, and operators of wastewater systems with an average daily flow of less than 1 million gallons
- Decision-makers for wastewater utilities, including mayors, finance officers, utility managers, public works directors, city councilors, board members, tribal council members, and clerks
- Consultants and technical assistance providers serving wastewater systems
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