Location: Lessie B. Price Aiken Senior & Youth Center; 841 Edgefield Ave NW, Aiken, SC 29801

Description: Small water systems, especially in rural communities, face multiple challenges to support, replace and build their workforce. Attracting younger generations to the industry is especially difficult. In this one-day workshop small system managers, operators and board members will learn how to improve their communications and outreach to appeal to Gen Z, Gen X and the Millennials in between. We will focus on improving outreach skills from preparing a better job description to pitching your system on social media.

Learning Objectives:

• Understand your personality type as well as the people you work with, to avoiding unnecessary conflict.
• Evaluate your leadership footprint
• Identify and communicate your Mission, Vision, and Values
• Identify and reach your target audience
• Creating and promoting your narrative

Trainers: Sarah Diefendorf, Director, Elaine McCarty, Associate Director, and Kathleen Kirkpatrick, Southeast Manager, The Capacity Collaborative

Certificates: We will provide a certificate of attendance to eligible attendees, but cannot guarantee it will meet your PDH or CEU requirements.

Who Should Attend:

• Managers, owners, and operators of water systems serving less than 10,000 people, or wastewater systems with an average daily flow of less than 1 million gallons
• Decision-makers for water and wastewater utilities, including mayors, finance officers, utility managers, public works directors, city councilors, board members, tribal council members, and clerks
• Consultants and technical assistance providers serving water and wastewater systems

Partner: