Description: This workshop will help water systems more effectively engage with their communities and strengthen overall public relations. Whether you want to promote water conservation, share information about your community’s water quality, communicate the need for rate increases, or achieve other goals that require public support, this workshop will help you develop communications that build trust, capture attention, and support your objectives. We will cover several practical approaches you can implement right away to strengthen your public outreach. A core tenet of this training is understanding your audience and what matters most to them, then tailoring your communications to capture their attention and achieve your desired outcomes.

Learning Objectives:

• Understand your audience to develop more effective communications
• Plan effective communications to achieve their goals

Instructors: Elaine McCarty, Associate Director, and Sarah Diefendorf, Director, The Capacity Collaborative

TCHs: This training is approved for 1.5 Training Credit Hours for Connecticut wastewater operators by the Connecticut DEEP.

Who Should Attend:

• Managers, owners, and operators of water systems serving less than 10,000 people, or wastewater systems with an average daily flow of less than 1 million gallons
• Decision-makers for water and wastewater utilities, including mayors, finance officers, utility managers, public works directors, city councilors, board members, tribal council members, and clerks
• Consultants and technical assistance providers serving water and wastewater systems

Partner: