Communication at your Fingertips: Using Billing Data to Get to Know Your Customers

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Source: EFC @ UNC-Chapel Hill
Authors: Christine Boyle, Shadi Eskaf, Mary Tiger
Publication: Article in NC Currents, pages 56-58  (.pdf)
Date: Fall 2010
This article reviews how utilities can analyze their billing data to understand about the different types of customers that they serve, and tailor communications to the different groups of customers more appropriately.

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